Strategic Planning and Technology Evaluation

You work in a fast-paced business environment and it's almost impossible to stay abreast of technologies specific to your industry and business focus. Trying to understand the difference between bleeding-edge, emerging, early-adopter, and mainstream technology can be challenging at best. As a startup or growing organization, you want to ensure that any web-based solution you select today will provide flexibility, growth, and low cost-of-ownership in the future.

When making technology choices, there are a variety of questions you need to ask yourself.

Agile Project Management

You might be at the point where your strategic technology plan is developed and the implementation solution is chosen. What’s next? It's time to implement!

Many small organizations are short staffed or don't have the necessary expertise in-house to manage a project implementation. Or, maybe you have the internal or external resources lined up but don't have the bandwidth to manage the project yourself.

Engineering Development and Management

When you’re ready to move into the implementation phase, there are typically three different development methods for software product delivery: vertical, horizontal, and custom. Based upon your prior planning, this decision will already be made for you. In some cases, you’ll be customizing a vertical software product that focuses on an industry specific solution. Other times, a more horizontal approach is taken and a generalized software platform is used to build out a specific application. Last, custom application development is used when the requirements far exceed functionally that can be provided by modifying a vertical or horizontal product platform.

Analytics and Tracking

Today, it's imperative you know who is using your website, where are they coming from, their interests, what they are buying, and the technology are they using. If you're selling a product or a service on your website, you also need to track each sale and determine the cost of that purchase.

Website analytics and tracking give you hard data so you can make informed decisions about your search engine optimization and marketing efforts. The collected data will allow you to follow trends over time, make informed decisions based upon customer usage and sales patterns, and justify online sales and marketing expenses.